Due to how the market is developing, a trading platform for online advertising is created parallel to the ad serving system. This enables high-speed transactions between advertisers and publishers.
We are able to acquire schlafplatz.de as a pilot customer, who supports our developments enthusiastically through their knowledge of online marketing.
Within just 3 months we have developed an executable first version of the system which uses the high-availability structures of adNET.de via the API connection recently acquired for this purpose.